And fortunately for fans, Urban Decay has only continued to lean into its signature bold look, keeping the jewel-toned eyeliners and gorgeous red lipsticks on the shelves for all of us to fawn over.Ĭurious to know how Urban Decay came to be, as well as the women behind the brand? Read on to discover the untold truth of Urban Decay. Urban decay does not have one single cause, but rather a combination of. Pink, red, and beige ruled the beauty market well into the 90s, leaving little room for outlier palettes.

Characteristics of urban decay include high unemployment rates, high crime rates, depopulation, desolate-looking landscapes, abandonment of buildings and split families. A true cosmetics innovator and industry disruptor, Urban Decay has built its legacy and brand around bold statements.

If you're someone who's been wearing Urban Decay since it launched in the '90s, chances are you've seen the brand grow throughout the years. What Causes Urban Decay Urban decay occurs when a part of a city falls into disrepair and abandonment. Beloved by millions of ardent makeup fans, Urban Decay is what we turn to when we're heading out to the underground club or spending the day in the city - and we want to look good doing it. The edgy makeup brand never met a bold color or sparkling shimmer that it didn't like, which is why you can always count on Urban Decay to stand apart from the crowd. Urban Decay makeup is a staple at Sephoras and Ultas around the world, thanks to the makeup company's iconic products like the Naked eyeshadow palette and their bomb eyeshadow primer. Conhecida por seus nomes de sombra originais e produtos inovadores, a Urban Decay traz uma das seleções mais amplas de cores para a Sephora é uma das principais razões da marca ser tão divertida Desde uma infinidade de produtos únicos para os olhos.